User Experience Design Strategist

Senior UX / Product Design Strategist | Enterprise Experience Design

Senior UX / Product Design Strategist with 12+ years of experience delivering accessible, scalable digital products across banking, financial services, insurance, and enterprise platforms. Specializes in end-to-end UX strategy and execution, complex workflow optimization, systems thinking, and data-rich applications.

Experienced in leading research-driven design initiatives, translating complex business requirements into intuitive user experiences, and establishing reusable UX patterns aligned with enterprise design systems and accessibility standards. Brings hands-on design leadership, stakeholder alignment, and cross-functional collaboration across Agile product delivery environment.

Applies Generative AI to UX research synthesis, design ideation, rapid prototyping, and workflow exploration. Combines strategic product thinking with practical design execution to deliver customer-centered experiences that support business objectives.

UX PRACTICES

Integrate Generative AI into research synthesis, Agile story development, design ideation, and rapid prototyping.
Applied AI-assisted exploration to workflow optimization proposals and stakeholder decision-making.

Design & Prototyping:
Figma, Fig Jam, Figma Make, Axure RP
Agile & Collaboration:
Azure DevOps, Jira, Confluence, Miro, Slack
AI-Enabled UX Delivery:
Research synthesis, Agile story development, design ideation, rapid prototyping, workflow optimization
Conversational & Emerging UX:
Human-AI interaction, conversational UX concepts, chatbot-assisted discovery, AI-assisted workflow design

DESIGN STRATEGY, LEADERSHIP & DELIVERY

Enterprise Product Strategy • Systems Thinking • Research-Driven Design Decisions • MVP Definition & Prioritization • Stakeholder Alignment • Cross-Functional Leadership • UX Design Reviews & Mentorship
• Agile / SAFe Delivery • Design-to-Development Handoff • Heuristic Evaluation & Usability Testing

INDUSTRY & ENTERPRISE EXPERIENCE

Banking & Financial Services • Insurance • Enterprise Platform Modernization • Card Servicing • Digital Insurance Products • Billing & Invoicing • Trading & Regulatory Operations • Communication Management Platforms • Experience Strategy • End-to-End UX Leadership • Service Flows • Inclusive Design • Accessibility • Design Systems • Research-Driven Decisions • Cross-Functional Leadership • AI-Assisted Design • UX & Product Strategy • Enterprise Product Design • Human-Centered Design • End-to-End UX Delivery • Workflow Optimization • UX Research & AI-Assisted Synthesis • Information Architecture • Interaction & Responsive Design • Design Systems & Accessibility • Data-Rich Dashboards & Visualization • UX Leadership & Collaboration
• AI-Assisted UX & Prototyping

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

  • Certified Usability Analyst (CUA) — Human Factors International

  • SAFe 6 Scrum Master (SSM) — Scaled Agile

  • Generative AI for UX Design — Coursera

  • Generative AI Bootcamp — Outskill AI

TOOLS & INDUSTRY EXPERIENCE

Professional Experience

Certifications

  • Certified Usability Analyst (HFI CUA)

  • Certified SAFe 6 Scrum (SSM SAFe6)

  • Generative AI for UX Design

UX & Design Standards

  • Human-Centered Design Processes

  • Section 508 Accessibility Compliance

  • ADA/WCAG Accessibility Standards

  • Development & Process Expertise

SDLC Phases

  • Agile Methodologies & Scrum Practices

  • Azure DevOps Team Collaboration

  • BPMN Techniques (Linear, Swim Lane)

Teamwork & Communication

  • Agile Team Collaboration

  • Cross-Functional Team Leadership

  • Presentation & Communication Skills

Skills and Strengths

Discovery & Research

  • Requirements Gathering

  • User Interview Sessions

  • Research Methods & Practices

  • Case Study Development

Strategy & Ideation

  • Storyboarding & Storytelling

  • Persona Development

  • Information Architecture

  • Workflow Analysis

  • Process Flow Design

Design Systems & Execution

  • Wireframing, Prototyping, and Mockups

  • Interface Design

  • Design Systems Development & Governance

  • Design Methods & Practices

  • Accessibility Standards (ADA, WCAG, Section 508)

Evaluation & Optimization

  • Heuristic Evaluation

  • User Testing

Collaboration & Enablement

  • Team Collaboration

  • Cross-Functional Communication

  • Tool Training & UX Coaching

Tools and Techniques

AI-Powered & Emerging Tools

  • Figma AI – First Draft

  • GenAI – UX Magic AI

  • Proven ability to adapt to new tools, techniques, trends, and best practices

Modern Design & Prototyping Platforms

  • Figma

  • Adobe XD

  • Axure RP

Strategy, Collaboration & Workshop Tools

  • Miro – for journey mapping, remote workshops, and team brainstorming

Agile Delivery & Product Workflow Tools

  • Azure DevOps – sprint tracking, design handoff, backlog grooming

  • Jira – issue tracking, Agile ceremonies, cross-functional planning

  • Confluence – knowledge management, UX documentation

  • Rally – scaled Agile planning and enterprise backlog management

Creative & Graphic Design Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

Web & Interface Design

  • Adobe Dreamweaver

  • HTML/CSS/JavaScript

Legacy UX & Prototyping Tools

  • iRise

  • RoboDemo

  • OmniGraffle

  • SmartDraw

UX Research & Testing Exposure

  • Morae (institutional in-house training)